Episode 39: Identity Graph: The New Customer 360

About this episode

What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.

Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.

This episode features

• What an identity graph is and why you need one

• Why graph technology is a game changer for understanding customers

• The true identity of St. Patrick and what he might buy if he were alive today

Key takeaways

• Don't boil the ocean: focus on your KPIs and most relevant data

• Privacy expectations evolve. It's about the people, not the device or browser

• The graph is not a new chapter, but a new book entirely. Scale relationships and data like never before

Mentioned in this episode

• Learn more about Wunderman Thompson's identity graph

• Why your data catalog must be powered by a knowledge graph

Our business is all about relationships. Today, we can now do in 12 hours what we couldn't do in six months. We can hypothesize about a new data element that we think can be meaningful to our graph of 270 million people.

See the catalog for data discovery, governance, access, and analysis.

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