NEW Tool:

Use generative AI to learn more about data.world

Product Launch:

data.world has officially leveled up its integration with Snowflake’s new data quality capabilities

February 29th:

Ensuring Highly Distributed Data is Available to All with W. R. Berkley

Upcoming Digital Event

Learn how WR Berkley & Singlestone Consulting supported this distributed model with modern data practices and a data catalog built on a knowledge graph.

View all webinars

What’s the deal with Reverse ETL?

Clock Icon 42 minutes
Sparkle

About this episode

ETL (Extract Transform and Load) was the SOP for data integration for 25+ years. A decade ago the introduction of data lakes pushed transformation to the end of the process and into tools like Snowflake, BigQuery, and Redshift.  Now the latest chatter in the data management industry is Reverse ETL. Shouldn’t we call this LTE? 

Join Tim, Juan and special guest Tejas Manohar, CEO of Hightouch for a conversation about Reverse ETL and why it matters now.

This episode features
  • The evolution of data integration pipelines 

  • Use cases for Reverse ETL

  • What other acronyms make you smh?

Key takeaways

  • Reverse ETL is more for "business people," while “normal ETL” is for data engineers.

  • Governance is still important to get the most value out of processes

  • Reverse ETL - moving data from the data warehouse back to your applications

Special guests

Avatar of Tejas Manohar
Tejas Manohar Co-CEO, Hightouch
chat with archie icon