95% Say Exit Polls Don’t Work. 15% Say They Do.

About this episode

Join Tim, Juan, and special guest Dwayne Desaulniers to learn how The Associated Press counts and declares the winners, and why traditional political exit polls simply don’t cut it.

Since 1848, the AP has been counting and reporting the votes in US elections. But they haven’t always done it the same way. As voter behavior changed over time, AP has continued to evolve their process to provide neutral, third party analysis of our most critical elections. Enterprises have much to learn from how one of the most well known global news agencies has created a data culture that lets them stay agile and keep their approach aligned with the realities of our times.