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Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more

by Ian Greenleigh | Jun 14, 2018 | Data community

Owen Temple (@owentemple) was curious: What makes some TED Talks so persuasive? To get his answer, he applied Natural Language Processing and Machine Learning to metadata and transcripts of all posted TED Talks and published Words of Persuasion: Text Predictors of...

Accessing and Analyzing Your Amazon Marketplace data on data.world

by Len Fishman | Jun 4, 2018 | Data catalogs

Love ’em or hate ’em, no one argues that Amazon hasn’t altered how people shop and vendors sell. While Amazon may account for almost half of e-commerce sales in the U.S.,¹ we were really struck to read that the Amazon Marketplace may have over five million marketplace...

How data sharing radically reduced air cargo congestion at one of Europe’s busiest airports

by Ian Greenleigh | May 31, 2018 | Data-driven cultures

Photo CC BY-SA 2.0 Flickr user Alec Wilson Next time you find yourself frustrated with the typical inconveniences of air travel, imagine this… The day has arrived. You’ve been dreaming about Bali for years, and now it’s finally time to experience its beauty. But...

When your client has a data question, do you have the answer?

by Andrew Duff | May 23, 2018 | Data catalogs

When was the last time a client asked you something that scared you? I’m not trying to send you to a dark place, but to many consultants I know, questions as mundane as “How did you calculate this number?” are the stuff of nightmares (or headaches, at least). Why is...

No, marketers don’t have to be data scientists, too.

by Tyler Durman | May 8, 2018 | Data-driven cultures

I‘d love to say that cognitive dissonance is something I rarely experience as a marketer, but if this was one of the most-tweeted quotes at Marketo’s annual Marketing Nation Summit, my head is about to spin once again. (Suggested listening: You Spin Me Round (Like a...