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October 5th:

Harnessing How Allegheny County Serves 1.2M Residents

Upcoming Digital Event

Join Geoffrey Arnold, Allegheny County’s Manager of Enterprise Data and Analytics, as he details how his team of five has brought together 80% of its departments with cataloged data on, how they encourage better hands-on data stewardship, and why this matters for the citizens of the county.

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Building a great data team: Mission (Im)possible

Clock Icon 39 minutes

About this episode

Here’s your mission, should you choose to accept it: Your company is making poor decisions about how to bring its latest product to market. Time is running out, and the company risks missing a unique and lucrative opportunity. You must convince your exec team to stop using gut instinct and start trusting in data. 

Step one is building a strong data and analytics team with the right mix of people, process, and technical know-how. In this episode, Juan, Tim, and Patrick Barry, VP of Data and Analytics at SPM Marketing and Communications, discuss what it takes to assemble a team from scratch.

This episode features
  • What roles and skills to prioritize

  • Why diversity is critical

  • What things do we wish would self-destruct

Key takeaways
  • Observe: get to know your team and their existing workflows

  • Tools: what is in your tech stack, and what do people want to use?

  • ROI: focus on key business outcomes and objectives

Special guests

Avatar of Patrick Barry
Patrick Barry VP, Data & Analytics, SPM Marketing & Communications