Build Bridges. Don’t burn them.

About this episode

Bridging the gap between business and IT is an age-old problem. IT doesn’t understand the business. The business doesn’t understand IT.  Everyone looks at IT and business as if they were separate and point fingers, when they should actually be together. 

Join Tim, Juan and Vip Parmar, Global Head of Data Management at WPP where they discuss approaches to bridge the gap between business and IT.

Special Guests:

Vip Parmar

Vip Parmar

Global Head of Data Management, WPP

Key takeaways
  • Don’t do anything you are asked to unless you understand how it affects the bottom line.
  • You need to embed responsibilities as well so that it’s not someone else’s job, it’s yours!
  • Think customers not rows (KNOWLEDGE-FIRST!)



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