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Thriving data cultures prioritize inclusion, collaboration, and transparency over command and control. They work iteratively vs. trying to "boil the ocean." But of course, this is easier said than done, right? 

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Build Bridges. Don't burn them.

About this episode

Bridging the gap between business and IT is an age-old problem. IT doesn’t understand the business. The business doesn’t understand IT.  Everyone looks at IT and business as if they were separate and point fingers, when they should actually be together. 

Join Tim, Juan and Vip Parmar, Global Head of Data Management at WPP where they discuss approaches to bridge the gap between business and IT.

Special Guests:

Key takeaways
  • Don’t do anything you are asked to unless you understand how it affects the bottom line.

  • You need to embed responsibilities as well so that it’s not someone else’s job, it’s yours!

  • Think customers not rows (KNOWLEDGE-FIRST!)

Mentioned in this episode

There is the axis of evolution. That's where you start with the adoption of data within your organization."

-Zhamak Dehghani

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Special Guests

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Vip Parmar Global Head of Data Management, WPP