Your Data Stack is a Jigsaw Puzzle. Here’s how WPP Solved Theirs
What happens when you have thousands of employees across hundreds of agencies and dozens of countries using data and analytics to deliver world-class client service? For most organizations that scenario sounds like a data architecture and integration nightmare, but WPP relishes the moment.
WPP built a collaborative data storefront that caters to data producers and consumers across their diverse and global portfolio. Learn how the advertising and media giant went from data discovery and understanding via data catalog and knowledge graph to full-scale data democratization.