Taking AI from novelty to competitive advantage in a fiery global market
While the possibilities for generative AI are sparking imagination, realizing the promise takes more than an LLM and some clever prompting. At WPP, the world’s largest advertising agency, the power of AI combined with data.world’s knowledge graph architecture are solving real business challenges.
WPP is democratizing data and improving data literacy across its 100,000+ employees and 100+ member agencies. In this whitepaper, we walk through how WPP’s team assessed its data needs and what steps it took to fully realize the potential of AI. Discover how a well-crafted and smartly executed plan leverages AI and data.world to help users find data to inform their creative work and how this fuels WPP to maintain its top position in the global ad market.
Access Taking AI from novelty to competitive advantage in a fiery global market to learn how data.world is uniquely positioned to combine its knowledge graph architecture with LLMs to empower businesses to see real value with their AI initiatives.