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February 21, 2019

Mirum partners with to deliver data-driven design thinking to client engagements

SAN DIEGO, Feb. 21, 2019 (GLOBE NEWSWIRE) -- Mirum is announcing a partnership with, the modern catalog for data and analysis, to apply data-driven design thinking to client engagements.

Amanda Seaford, CEO of Mirum US, and Brett Hurt, Co-founder and CEO of, will speak to the partnership onstage at Mirum Opus, Mirum’s conference on innovation. has worked closely with the Mirum analytics team to develop a customized, data-driven framework that will improve results for clients.

“Digital agencies are only now waking up to the true potential of data,” said Amanda Seaford. “The best companies combine their knowledge of a client’s business, a sophisticated application of domain expertise and analysis, and the ability to react quickly to the data that is collected during campaigns. Mirum has always believed in data, and has helped us extend its power to every aspect of client work.”

“Mirum is making a statement with this partnership,” said Brett Hurt. “By focusing on data practices, they are standing out from other agencies in the industry. We are excited to provide the framework and technology platform to make them even more data driven. By embracing best practices in reproducibility, knowledge capture, and inclusive data collaboration, the whole agency benefits, as do their clients.” co-created the Manifesto for Data Practices, which has been signed by more than 1,600 data professionals and developed into cross-functional Data Practices Workshops. Mirum worked with to embed the Manifesto’s four values and twelve principles for effective, ethical, and modern data teamwork into internal workshops, client engagements, and Innovation Sprints.

Karen Bellin, VP of Data & Analytics at Mirum, will co-present with Hurt at Gartner’s Data & Analytics Summit on March 20, 2019. 

“The Data Practices methodology has not only improved Mirum’s internal culture of data use and data-driven problem solving, but also has proven to be a powerful tool for our clients to make better, faster decisions on their marketing strategy,” said Bellin. “ provides the vehicle and framework for this modern data teamwork, and Mirum has the expertise to help organizations realize the benefits for themselves.”

Amanda Seaford and Brett Hurt will co-present a panel titled How To Activate Your Hidden Data Workforce at SXSW Interactive on March 8, 2019.

About Mirum

Mirum is a borderless agency of over 2400 digital savants, storytellers, makers and relentlessly curious minds who are united by an uncommon drive to make what’s next. Active in 24 countries, we work across our global network of expertise to transform business, design innovative digital experiences and activate commerce at a global and local level. We are capable of delivering global solutions while providing local support. Mirum is part of the WPP Network. Visit for more information.

About is the data catalog platform. Its cloud-native SaaS (software-as-a-service) platform combines a consumer-grade user experience with a powerful knowledge graph to deliver enhanced data discovery, agile data governance, and actionable insights. is a Certified B Corporation and public benefit corporation and home to the world’s largest collaborative open data community with more than two million members, including ninety percent of the Fortune 500. Our company has sixty-two patents and has been named one of Austin’s Best Places to Work seven years in a row. Follow us on LinkedInTwitter, and Facebook, or join us.

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