Success Story


“Our technology stack is like a jigsaw puzzle and is the piece that connects everything together. It’s very powerful and unique.”

Vip Parmar

Global Head of Data Management, WPP

WPP at a glance

  • HQ: London, UK
  • Industry: Advertising & Media
  • Ticker: WPP (NYSE)
  • Data catalog users: Approximately 1400
  • Countries: 152
  • Companies: 500+
  • Use Cases: Data Discovery, Data Integration
  • Challenge: How to find, curate and inventory data
  • Solution: offers both data virtualization and data management

WPP’s data environment is very complex. It is composed of several tools, technologies, and platforms, serving hundreds of organizations. The WPP team needed a data catalog to help them handle vast amounts of data, spread far and wide across the organization. Top priorities included being able to:

  1. Find the data
  2. Understand its meaning
  3. Use it effectively to grow the business

Vip Parmar, Global Head of Data Management, leads the catalog initiative for WPP.

“We were in a quest to find that perfect data catalog that addresses our challenges. We wanted a solution that had the same pioneering approach that we do towards our client’s needs.”

The Challenge

WPP wanted to democratize data across the enterprise in what is an incredibly complex and siloed data and analytics environment with a “multitude of data sources, analytics, and data visualization tools.”

The company selected

“ really shone out, it was the only data catalog I’ve ever seen that is really agnostic, giving an array of integration capabilities.”

The Solution is now WPP’s data storefront, providing data consumers with immediate access to data and analysis and a collaboration workspace. Data producers can easily find and create curated datasets. is powered by a knowledge graph, which opens up so many realms of possibilities for WPP’s use cases.

The company is recognizing tremendous efficiency in its data work because so many of the obstacles associated with finding, connecting, and integrating data are removed. And by presenting relevant metadata including data origin and use, WPP employees are far more likely to trust the data they’re working with.

Our technology stack is like a jigsaw puzzle and is the piece that connects everything together. It’s very powerful and unique.

Find out how connects data, people, and knowledge to help organizations make smarter, and faster business decisions.