Thriving data cultures prioritize inclusion, collaboration, and transparency over command and control. They work iteratively vs. trying to "boil the ocean." But of course, this is easier said than done, right?
Dec 2022 How to fuel innovation with agile data governance
WPP’s data environment is very complex. It is composed of several tools, technologies, and platforms, serving hundreds of organizations. The WPP team needed a data catalog to help them handle vast amounts of data, spread far and wide across the organization.
WPP wanted to democratize data across the enterprise in what is an incredibly complex and siloed data and analytics environment with a “multitude of data sources, analytics, and data visualization tools.”
The company selected data.world.
“data.world really shone out, it was the only data catalog I’ve ever seen that is really agnostic, giving an array of integration capabilities.”
HQ: London, UK
Industry: Advertising & Media
Ticker: WPP (NYSE)
Data catalog users: Approximately 1400
Use Cases: Data Discovery, Data Integration
Challenge: How to find, curate and inventory data
Solution: data.world offers both data virtualization and data management
1. Find the data
2. Understand its meaning
3. Use it effectively to grow the business
data.world is now WPP’s data storefront, providing data consumers with immediate access to data and analysis and a collaboration workspace. Data producers can easily find and create curated datasets. data.world is powered by a knowledge graph, which opens up so many realms of possibilities for WPP’s use cases.
The company is recognizing tremendous efficiency in its data work because so many of the obstacles associated with finding, connecting, and integrating data are removed. And by presenting relevant metadata including data origin and use, WPP employees are far more likely to trust the data they’re working with.