Upcoming Digital Event
Join industry leaders from dbt Labs, Fivetran, Snowflake, and data.world to learn about the evolving world of metadata management
Join industry leaders from dbt Labs, Fivetran, Snowflake, and data.world to learn about the evolving world of metadata management
WPP’s data environment is very complex. It is composed of several tools, technologies, and platforms, serving hundreds of organizations. The WPP team needed a data catalog to help them handle vast amounts of data, spread far and wide across the organization.
WPP wanted to democratize data across the enterprise in what is an incredibly complex and siloed data and analytics environment with a “multitude of data sources, analytics, and data visualization tools.”
The company selected data.world.
“data.world really shone out, it was the only data catalog I’ve ever seen that is really agnostic, giving an array of integration capabilities.”
HQ: London, UK
Industry: Advertising & Media
Ticker: WPP (NYSE)
Data catalog users: Approximately 1400
Countries: 152
Companies: 500+
Use Cases: Data Discovery, Data Integration
Challenge: How to find, curate and inventory data
Solution: data.world offers both data virtualization and data management
1. Find the data
2. Understand its meaning
3. Use it effectively to grow the business
“We were in a quest to find that perfect data catalog that addresses our challenges. We wanted a solution that had the same pioneering approach that we do towards our client’s needs.”