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data.world Expands Snowflake Collaboration with New Exclusive Offering to Accelerate Data Trust

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Hear from Power Digital’s Chief Product Officer, Michael Murray, on how he and his team are leveraging the Snowflake Data Cloud and data.world Data Catalog Platform to build the data foundation needed for generative AI for the advertising and performance marketing industry – and delivering a fluid data experience to their customers. 

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Case Study

Associated Press

AP helps journalists report data stories that shape the world. This Case Study explores how The Associated Press puts data journalism in the heart of local newsrooms

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The situation

The Associated Press provides quick and reliable access to compelling content that’s ready to be turned into local news stories. But getting data from those stories into the right hands in local newsrooms was no small task. 

With data.world, AP found a way for data to move at the speed of news. Journalists from 300+ organizations instantly gain access to a user-friendly source of vetted, story-rich data to power local news. Everyone, from managing editors to data scientists, collaborates on stories in the same place, creating a more engaged, self-supporting network of AP customers. As a result, newsrooms can publish more of the trustworthy, data-backed stories their audiences expect.

Key results