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AP helps journalists report data stories that shape the world. This Case Study explores how The Associated Press puts data journalism in the heart of local newsrooms
The Associated Press provides quick and reliable access to compelling content that’s ready to be turned into local news stories. But getting data from those stories into the right hands in local newsrooms was no small task.
With data.world, AP found a way for data to move at the speed of news. Journalists from 300+ organizations instantly gain access to a user-friendly source of vetted, story-rich data to power local news. Everyone, from managing editors to data scientists, collaborates on stories in the same place, creating a more engaged, self-supporting network of AP customers. As a result, newsrooms can publish more of the trustworthy, data-backed stories their audiences expect.
Doubled AP data production
More than doubled AP customer reach
Single point of contact to engage everyone touching data
Data becomes more valuable as people work with it
Consolidated, streamlined tech stack
Less time cleaning and managing data