We all strive to be data-driven. And yet we all instinctively know that we’re not very good at it. In fact, if you believe any number of recent surveys, it seems we may actually be getting worse at data. One reason for this is a misalignment on what success looks like. How do you define and measure it? What is the actual value of your data?
Self-service is great for listening to music, pumping gas, and figuring out what to binge watch on TV. But is self-service really what we want from our analytics? What happens to the business world when everyone is a data analyst?