Data-driven cultures

No, marketers don’t have to be data scientists, too.

I‘d love to say that cognitive dissonance is something I rarely experience as a marketer, but if this was one of the most-tweeted quotes at Marketo’s annual Marketing Nation Summit, my head is about to spin once again. (Suggested listening: You Spin Me Round (Like a...

“Better question beats better data”

Welcome to our new series of micro-interviews, in which we ask a fascinating data person a single question about modern data teamwork. Here’s what we asked Gregory Piatetsky-Shapiro, president of KDnuggets. How can less-technical stakeholders contribute major value to...

How Linked Data creates data-driven cultures (in business and beyond)

By Tom Morris for data.world In The (near) future of data is linked, Bryon Jacob recalled the dynamics that forced the early web to explode into what it is today, and predicted that, very soon… Using data will be like browsing the web — because it will be browsing the...

The 5 Things Open Data Publishers are Doing to Keep their Data Closed

First of all, let’s get this out of the way: Open data without an open data license is not open. The five points I’ll list here aim to help you as a data custodian make your data truly OPEN (saying it’s “open” is not enough). data.world is adding datasets from all...

The (near) future of data is linked

Three blocks from the office, Lisa’s phone buzzes with a new alert: High correlation detected. She races back to her desk and inhales the auto-generated report. She can’t believe it found something this quickly. Is it a mistake? Just this morning she uploaded her...

Escape hatch for the echo chamber: an interview with Dan Wagner

Data-driven discourse has the power to break down the silos that separate us. It is the escape hatch for the echo chamber. The day the polls were all wrong The thesis of WIRED’s June 2016 article “The Polls Are All Wrong” seemed hyperbolic at the time. Then November...

The Book That’s Finally Solved Collaborative Problem-Solving

Sprint (the book), is a true phenomenon. It describes a method developed at Google Ventures to solve big problems and test new ideas in just five days. Published in March of 2016, the book has perfect ratings on Amazon.com and is a New York Times and Wall Street...

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